This Hospice Care Week, we’re looking at some of the ways that Trinity’s 26 shops support the work of the hospice.

1. By raising funds which support the hospice’s work

Last year, Trinity’s shops raised over £4million to support the hospice through the sale of donated goods. The hospice receives just over a quarter of its funding from the NHS, and so the shops provide a sustainable stream of income which enables the hospice’s work to continue. The retail team are continually looking for ways to grow this income, like opening new shops.

2. By raising awareness of the hospice’s work

Most Trinity shops are located in the hospice’s catchment area and are therefore important points of contact for people in the community to engage with Trinity’s work. Through poster campaigns and in store messaging, customers are able to see and understand some of the work that goes on in the hospice. The shops can also act as places which encourage and normalise conversations around death and dying, as seen in Dying Matters week.

3. By working with corporate partners

Lots of businesses support the hospice in different ways, like running fundraising events or taking part in corporate volunteering days. Retail also form partnerships with businesses through stock donations. Corporate donors from all over the UK support Trinity by donating excess or end of season stock which is sold in the shops. This is a valuable income stream in raising funds for Trinity. It also increases Trinity’s corporate supporter base and helps spread the word about Trinity far beyond its catchment area.

Trinity has 26 shops across central and south London. Find the one nearest you here.