Trinity has opened a new shop on Portobello Road.

The shop first opened its doors on Saturday 16 June, welcoming shoppers into the latest of Trinity’s new-look line of contemporary shops, inspired by the inviting, laid back style of big high street retailers.

The Portobello Road shop will stock high end recycled designer men and women’s fashion and homewares as well as brand new items direct from names such as Hugo Boss, Jasper Conran, West Village, Pia Michi and Old English Co.

Portobello Road will become the 29th Trinity shop, which together raise over £4.5 million annually so that the hospice can deliver free end of life care to over 2,300 people every year in its London catchment area.

Trinity’s network of shops was recently shortlisted for a flagship industry award, and the team will find out whether they have been named the Charity Retail Association’s Outstanding Charity Retailer of the Year Award later this month after a transformative year that saw a profit increase of over 25%.

Trinity’s Retail Director Andrew Adair said: “We are tremendously excited to be opening our doors on Portobello Road. Visitors flock from all over the world to discover one of London’s best loved landmarks and I couldn’t be prouder to see Trinity take our place on this iconic street.

“Like our other flagship stores, we hope the Portobello Road shop will become a must-go destination for London fashionistas and casual shoppers alike as well as helping to showcase the strength of the UK’s charity retail offering to tourists.

“At Trinity we pride ourselves on offering our customers excellent value and quality new and recycled stock. By shopping with us, our customers will be helping England’s oldest hospice provide vital end of life support to families in their community.

“We’re looking forward to welcoming in new customers, as well as those who want to donate stock and their time through volunteering.”

To help keep the new shop running and raise as much as possible to support Trinity’s patients, the shop is now recruiting for volunteers. Find out more at www.royaltrinityhospice.london/retailvolunteers.

Visit the new Trinity shop on Portobello Road at 216 Portobello Road, W11 1LJ. 

Opening hours are 11-7pm Monday – Saturday and 11-5pm Sunday.