Our future

In 2018 our Board of Trustees announced our strategic plan for the next three years. This plan sets out the steps we will take to ensure we continue to be here for patients and families in the future. Our plan will guide our decision making and help us stay focused. Our plan is:

• To better demonstrate our impact - be able to evidence all the ways in which we make a difference
• To ensure sustainable funding - have the money to deliver services in the long term
• To develop and invest in community services - reach more people and respond to demand

You can read more about how we plan to address these priorities in the document below.

Beyond the pandemic

Since the beginning of the COVID-19 pandemic, the world around us has changes but our aims for the future remain the same:

• to deliver outstanding specialist palliative care
• to reach as many people who need us as we can - whether physically or virtually
• to be financially sustainable each year.

As we plan for the next 1-2 years, our priorities will be

• To build on our core inpatient and community services. We will innovate and deliver services virtually where appropriate and affordable.
• We have initiated tough discussions with our local clinical commissioners about their contribution to hospice care costs. This has dwindled over many years to 26% which we believe is unsustainable
• We will continue our detailed review of costs and capital expenditure and will safeguard liquidity and cashflow to ensure our financial position remains robust.
• Refocussing our fundraising efforts on areas that will be most productive in the short and medium term. We are encouraged by the surge in new supporters and the return of long-term donors during our Urgent Appeal.
• We have made the difficult but necessary decision to rebuild our retail operation. We will have fewer shops and lower rents. Our sustainable fashion proposition is more relevant than ever. By the end of August 2020 we had successfully reopened 18 of our shops.

Find out about our impact

Learn about our vision, mission and values

Find out how we help